According to Dave Whitlock, an MIT graduate and chemical engineer he hasn’t taken a shower in over 12 years. As a matter of fact he says he doesn’t miss bathing at all. “No one did clinical trials on people taking showers every day. So what’s the basis for assuming that that is a healthy practice?” Whitlock believes that healthy cleanliness is restoring good bacteria back to our skin, this bacteria that’s thrived on our ancestors skin for thousands of years has been evicted due to excessive cleaning. Mr. Whitlock helped found AOBiole, a company dedicated to discovering the key to reuniting human beings with their bacteria cousins.
“We’ve confused clean with sterile,” says Jasmina Aganovic, the Genreal Manager of Consumer Products at AOBiome. “As humans we need to reconnect with our environment. We’ve taken the dirt out of our lives. We don’t spend as much time outdoors as we used to, even little children,” she proclaims. To add a little dirt back into our lives AOBiome has engineered a product called, Mother Dirt, specifically the AO+Mist containing live bacteria that is sprayed directly on the skin twice a day. It has no odor and feels like water.
“Our users are able to reduce their dependence on conventional products,” says Aganovic. “Examples include cutting out or cutting down on deodorant, cutting out or cutting down on moisturizers.” There’s a Mother Dirt shampoo and cleanser that don’t contain bacteria but Aganovic says won’t interfere with it either.
Dave Whitlock may not shower daily, (or yearly for that matter) he does use Mother Dirt every day and hopes the rest of the world will join him. “I would like a billion people a day to use this, ” he says.
AOBiome believes in the benefits of these live bacteria, however, they’re not making any scientific claims until after their clinical trials are done. Their first trial involves inflammatory skin conditions, like acne.
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